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For businesses tired of leaking ad spend

Customer acquisition for the era of

If your ads, landing pages and tracking aren't unified under one engine, you're already paying double for every customer your competitors win.

  • Prices on this page
  • Free 20-minute call
  • You own your ad accounts

Sample ad concepts by XPixel

Built with the tools you already use

Who you work with

One person accountable. Specialists when you need them.

You deal with me from the first call to launch. For data and ads, I bring in specialists I work with.

Portrait of Mirko, founder of XPixel Your one contact

Founder · Product designer

Mirko

I'm who you talk to from the first call to launch. I design and build the pages your ads land on.

80% error-free task completion on a recent build, up from 10%

I bring in

  1. Data and tracking

    Sinan

    Sets up tracking and reporting, so you can see which ad brought each booking. Previously at Meta and large corporates.

  2. Meta ads

    Nandhu

    Plans your campaigns and improves them from the results. Has managed £50k+ a month in ad budgets.

  3. When a project needs it

    More specialists

    Copy, video, booking systems. They join for the work that needs them. You still have one contact: me.

Services

Every part of the journey, built by one partner.

Each service is scoped and priced on its own. Together they make one system.

01 / 03
A phone showing the Meta Ads Manager app
Attract

Paid advertising

Campaigns built around the right audience.

A website builder open beside a finished landing page
Convert

Landing pages and websites

One page or a full site, built to convert.

A sample reporting dashboard with sales, conversion and referral charts
Measure

Tracking and reporting

Every sale traced back to its advert.

Not sure which service you need? A free 20-minute fit call maps it out.

Book a fit call
Process

From first call to a working system.

Four steps. The first is a free 20-minute call. If you move ahead with the Foundation within 60 days, that Blueprint fee is credited toward it.

  1. 01

    Fit call

    Confirm the opportunity and budget are suitable.

    Free · 20 minutes
  2. 02

    Blueprint

    Identify where customers are being lost and plan the fix.

    Fixed fee · credited
  3. 03

    Foundation

    Build and launch the connected system.

    One-off project
  4. 04

    Growth

    Test, manage and improve it every month.

    Monthly
Is this a fit?

Built for businesses already making sales who want more of them, predictably. Not to find out whether an idea works.

Good fit
  • Already trading
  • Validated offer
  • Capacity for more customers
  • Budget for management and media
Not a fit
  • Pre-revenue ideas
  • Commission-only arrangements

One partner for the advert. The same partner for the page it lands on.

Built on what you already run

12+ platforms,
one connected system.

Every advert, page
and sale, in one place.

No new logins.
Nothing extra to manage.

Prices

Build it once. Then keep improving it.

Two stages of one system: strategy, build and proof it worked, instead of three separate invoices from three separate vendors.

Monthly

We run your ads every month

We manage your ads every week, test new creative, and show you which ads bring in customers. You get on with running the business.

from £900a month, paid in advance

Ad spend is paid by you, directly to the platforms.

What is included
  • Weekly ad management and fixes
  • New ads tested every month
  • Every enquiry traced to the ad behind it
  • A plain-English report and call each month
  • Tips to turn more visitors into enquiries

You own your ad accounts and data.

One-off project

Get your ads set up properly

We build everything you need to start winning customers from ads: the plan, the ads, the page they land on and the tracking.

from £3,500paid in stages
What is included
  • A clear offer and target customer
  • Your ads planned, built and launched
  • One landing page that turns clicks into enquiries
  • Tracking set up and tested
  • A launch plan and first round of tests

Delivered as scoped, or we fix it free for 14 days.

No ads or tracking yet? Start with the project. Already set up? Go straight to monthly.

We guarantee the work, not sales.

Delivered on time and as scoped, with every tracking event tested before launch. If anything isn't working as scoped, we fix it free for 14 days after launch.

Success stories

Real problems, real fixes.

A sample of the work behind the system: the problem, and what changed.

01 / 05
01 · Healthcare

Clinic lead generation & UX optimisation

The challenge

Running ads, but a website that wasn't user-friendly and didn't collect emails, so visitors struggled to complete bookings.

The result

Redesigned the user journey and streamlined the booking flow, turning traffic into active leads and appointments.

02 · E-commerce

Shopify e-commerce scalability

The challenge

An established e-commerce brand wanted to scale paid advertising, but their existing setup was holding them back.

The result

Rebuilt the infrastructure into a scalable system, ready to handle high-volume ad traffic.

03 · Paid media

High-ROI campaign & revenue scaling

The challenge

Needed to maximise ad spend efficiency and unlock sustainable growth.

The result

Engineered campaigns that achieved a high ROI, scaling the business and boosting monthly revenue.

04 · Fundraising

Shopify launch & investor pitch deck

The challenge

A new venture needed both an e-commerce launch and professional backing to secure funding.

The result

Built the Shopify storefront alongside a tailored pitch deck and documentation to help secure investors.

05 · Reporting

Meta Ads mini-app

The challenge

Native Meta Ads reporting was cumbersome, with no user-friendly way to read performance.

The result

Built a custom mini-app that simplifies ad performance tracking and makes insights actionable at a glance.

How it works

Ads alone don't book clients. The setup behind them does.

Every booking passes through the same parts. If one is weak, the ads pay for it.

How the parts connect: ads on TikTok, Meta and Instagram send people to a landing page. The landing page sends them to a booking system, which books the client. People who are not ready leave their email and get follow-up emails that bring them back to book. Tracking sends every booking back to the ads.
If a part is missing
  • Landing page

    Clicks land on a general website, and people leave.

  • Booking system

    Enquiries wait for a reply and go cold.

  • Follow-up emails

    People who were not ready today are lost for good.

  • Tracking

    The ads cannot tell a booking from a click, so they cannot improve.

Before the leads

The first weeks are for learning, not for results.

A new campaign starts knowing nothing about who will book with you. It learns by watching who does. Each dot below is a person who sees your ads.

  1. 01

    Launch

    The ads reach a wide mix of people.

  2. 02

    Learning

    It tests who books. Results rise and fall.

  3. 03

    Settling

    It finds more people like those who booked.

  4. 04

    Steady

    Most of the budget reaches people likely to book.

This is why we build the setup first, then launch the ads.

Placeholder photo of a person typing on a laptop at a desk, standing in for the team behind your account
FAQ

Common questions

Straight answers before you book.

What does it cost?

The Blueprint is a fixed fee. The Foundation starts from £3,500 and Growth Management from £900 a month. Ad spend is separate and paid by you directly to the platforms. Exact pricing is confirmed after the Blueprint.

How quickly can campaigns go live?

Most Foundations launch within a few weeks of starting, once tracking has been verified. Reliable performance data usually needs four to eight weeks of live testing.

Do you guarantee results?

We guarantee the work: delivered as scoped, on time, tracked properly, with a 14-day correction period after launch. We do not guarantee sales, leads or a return on ad spend, because product, pricing and fulfilment stay in your control.

Who owns the ad accounts and data?

You do. Accounts, pixels and dashboards are set up in your name. XPixel works as a partner with access you can remove at any time.

What if we already have a website or an agency?

That is fine. The Blueprint looks at what exists and recommends the smallest change that closes the gap. Sometimes that is a single landing page, not a rebuild.

Next step

Find the gap in your customer journey.

Answer a few quick questions, then pick a time for your free 20-minute fit call.

How should we talk?

We use these details only to reply about your call. Privacy policy.

Free, 20 minutes hello@xpixel.co.uk