I bridge the gap between complex software and high-converting digital experiences. I learn your product like I'm selling it and your market like I'm competing in it.








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PORTFOLIO
This same thinking is what I apply to SaaS marketing sites.
Most web designers only focus on "looks." Because I’ve spent a decade building complex SaaS products, I understand your User Personas, Technical Constraints, and ROI better than any creative agency.

Complex UI/UX, Design Systems (Figma), User Research, and MVP Strategy.
Available for Contract / Perm

Custom Webflow/Shopify builds, SEO optimisation, and CMS architecture.
Fixed-Price Project Based

Visual assets, Adobe/AI-driven content, and marketing collateral.
Monthly Retainer
Here are some of the powerful tools I specialise in and have worked with throughout my experience. These products will help you achieve your goals and vision.




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ABOUT ME
I’ve spent over 12 years in the industry, primarily helping shape early-stage SaaS products and iOS apps from the ground up.
My focus is on organising and strategising design systems that drive efficiency and scale. I bridge user needs with business goals, ensuring design is not only beautiful but also a force for growth and innovation.
I’m a career Product Designer. I currently balance high-impact freelance projects with long-term Senior Product Design roles. If you have a specific project or a strategic leadership role, let's talk.
I reside in Central London W1G but am open to relocating for the right opportunity.
I hold a settled status, allowing me, as an Italian citizen, to work legally in the UK without needing sponsorship or a visa.
I can start working with a 1-week notice.
Feel free to reach out if you'd like to chat about your project. I'll respond within one business day!
Trusted by Founders & CTOs
If you’re ready to move past "Good Enough" and start winning the deals you deserve, let’s talk.